Relating to the structure of populations, such as age, income, or ethnicity; as a noun, a specific group within a population sharing such characteristics.
“The survey targeted a younger demographic to understand shifting shopping habits.”
“Demographic changes in the city have led to increased demand for senior housing.”
In Part 3 articles about social trends, 'demographic' often signals a paragraph analyzing who is affected by an issue, as in 'the demographic most affected.' This is useful when a question asks which paragraph identifies a specific age or population group.
Synonyms: population group, population segment, population data